Ethical Innovation

We support you in identifying and tackling the ethical challenges of new products and technologies.

Johan Rochel

We are looking forward to hear from you:

Johan Rochel
+41 76 548 87 31


Together with data science specialists from Swiss-SDI, we check your algorithms for compliance with ethical criteria. FairAI combines a technical audit with an ethical process review and provides you with clear adjustment strategies.

The method: FairAI - a technical and ethical quality seal

Use Case: Estimating and Removing the Gender Pay Gap

Ethical Technology Assessment

We identify the benefits and risks of new technologies and products. With an interdisciplinary team of specialists, we define internal responsibilities and effective strategies for risk management.

Use Case (engl): Turicode: Machine Learning - Values and Ethical Risks

Ethical Design Review

We assess the ethical dimensions of your digital product. We analyse your concept, product and process and suggest alternatives for unethical design patterns. We provide you with tools of ethical design practice, allowing you to create trust with your users and become a pioneer in ethically responsible UX/UI Design.

The method: Ethical Design Review. assessing the ethical footprint of digital products.

Use Case: Swiss Digital Trust Label: Defining criteria for trustworthy digital products

Have we sparked your interest?