Ethical considerations and responsible innovation have become an integral part of the discourse on technology. So what is the role of a digital trust label and what does the international landscape of initiatives look like?

There is a persistent belief (and hope) that AI will rid society of discrimination, personal biases and create a fair and just world. A friend of mine recently described his love for machine learning. He enthused about the beauty of data, being without value judgement, without ideology – an entity pure and neutral.
He couldn’t be further from the truth.